Llama Compass
A day with the Llamas. A clear roadmap for growth.
AI gives everyone the same answers. The hard part isn't getting information, it's knowing which decisions are right for your business, keeping your team aligned, and actually moving forward. That’s where we come in.
Compass is a fixed-price, two-week engagement directly with Llama’s founders, designed to help travel businesses grow in tough markets. You bring us the single biggest question stalling your next decision. We spend a focused day with your leadership team and return with a clear, prioritised roadmap.
We aren't here to run a standard audit or just point out obvious problems. We’re here to help you find the best opportunities and put them in the right order.
Who It’s For
Travel leaders navigating shifting demand, finite budgets, or team restructures. If you have too many opinions in the room and need an objective, experienced perspective to cut through the noise, this is for you.
Typical questions we help answer:
Demand has shifted. Where should next year’s effort and budget actually go?
We’ve just restructured. What should marketing prioritise for the next 12 months?
Our brands have sprawled. What is the simplest, cleanest architecture that works?
How It Works
The Brief: A swift 60-minute call to pin down your core question, plus a light request for your key numbers and insights so we can do our homework early.
The Working Day: An honest, confidential session with Llama’s founders, built around our travel diagnostic. If something isn’t worth fixing, we’ll tell you straight. No corporate theatre, no 80-slide decks.
The Roadmap: Within two weeks, you get a highly prioritised 90-day action plan. We’ll show you where your biggest headroom for growth is—and what you should deliberately ignore to save budget.
What You Get
A highly prioritised 90-day action plan your team can confidently run with.
The clear, evidence-based reasoning behind every recommendation we make.
A definitive list of what not to do, saving you wasted budget and effort.
A precisely scoped next phase, only if it is genuinely needed. Never a padded proposal.
Why Llama
We’re strategists, not an agency, which means we have absolutely nothing to sell you downstream. Our team has led marketing at brands like British Airways, Virgin Holidays, and Amex Travel. We keep things simple, practical, and highly focused.
"Llama brought clarity, momentum, and team accountability." — Tricia Warwick, CEO, Visit Jersey
Let's Find Your Direction
Ready to get unstuck? Send us your question. We'll tell you on a single call whether a Compass will solve it.