The Power of Influence: Marketing Destinations in 2026
We are thrilled to announce that our fourth Travel Marketing Huddle, hosted in partnership with The Telegraph, is fast approaching!
Taking place on the morning of Friday 15 May at the Telegraph Media Group Headquarters in London, we will be taking an optimistic deep dive into our latest theme: "The Power of Influence: Marketing Destinations in 2026."
The morning will kick off with Ben Ross, Head of Travel Editorial at The Telegraph, setting the scene for the current travel landscape. From there, Llama’s own Heath will moderate a strategic panel discussion featuring industry leaders from Visit Switzerland, the Greek National Tourism Organisation, and Destination Canada. Following the panel, The Telegraph’s insights team will unveil exclusive new data on shifting destination trends, before Llama’s Andrew takes the stage to interview our keynote speaker, Debbie Flynn of Finn Partners, to round out the morning's deep dive.
Together, our speakers will explore how destination brands can successfully navigate complex booking behaviours, shifting away from mass messaging towards authentic storytelling and high-trust moments.
While the guest list for this session is currently at capacity, we want to ensure the Llama herd doesn't miss out! We will be sharing all the key takeaways, actionable insights, and strategic highlights right here in the newsletter following the event.
