Make it stand out
Getting TikTok Ready
Thanks for attending the TikTok sessions at the Advantage Travel Conference 2025
Following on from the TikTok workshops at the Advantage conference, we would be happy to give you feedback and pointers on your TikTok videos. Upload your videos to your TikTok account and send is a link Friday 23 May 2025 to:
marta@wearellama.co.uk
Conference Presentations:
Please click here to download copies of both TikTok session at the conference:
TikTok Guide for Travel Agents
Build your brand. Grow consideration. No marketing degree required.
Why TikTok?
• Over 1.5 billion users, including over 25 million active monthly adult users in the UK, with many dreaming of travel.
• TikTok users are planners and bookers — not just teens; 40% of adult UK users are 35+.
• It’s the fastest way to build awareness without big budgets.
• Authentic content wins. Not polished ads. That’s good news for small teams.
YOUR GOAL:
To show up consistently, share what makes your agency unique, and connect with potential travelers in a fun, helpful, human way.
STEP-BY-STEP SETUP
1. Create a TikTok Business Account
• Download the TikTok app
• Sign up → choose “Business” under account type
• Add your agency name, logo, bio (what you do + who for), and a link to your site or contact
Tip: Add a location or niche (“Independent UK Cruise Experts” / “Luxury Family Travel”)
STEP-BY-STEP: GET STARTED WITH CONTENT
2. Find Your Niche & Style
You don’t need to go viral — you need to show up for your people.
Pick 1–2 types of content to start:
Tip: Speak like you’re helping a friend — casual and clear wins.
3. Use the 3-Second Rule
You have 3 seconds to hook people. Start your videos with:
• A question: “Thinking about a safari?”
• A bold promise: “Here’s how I got a couple to Bali for under £2k”
• A niche shoutout: “This one’s for over-60s who love river cruises”
Tip: You don’t need to dance or be funny — being useful is powerful.
4. Keep It Simple (30–60 seconds max)
• Use your phone vertically
• Use natural light or face a window
• Talk clearly or use captions (TikTok can auto-generate)
• Film in one take — don’t worry about perfection
Tip: Use trending audio in the background at low volume (TikTok will suggest them when editing).
5. Post 3–5x per week (start small!)
Don’t overthink. A simple content plan could look like:
Tip: Batch film 3–4 videos in one go. Post them through the week.
STEP-BY-STEP: BUILDING MOMENTUM
6. Use Hashtags & Captions Wisely
Use 3–5 relevant hashtags:
• #TravelAgent
• #CruiseTips
• #LuxuryTravel
• #TravelPlanning
• #UKTravelAgent
Tip: Include location tags to appear in local searches (e.g. #LondonTravelAgent), and search in the TikTok search bar what are the ‘trending hashtags'‘.
7. Engage (it’s a two-way street!)
• Reply to comments
• Like & comment on other travel-related posts
• Follow creators in your niche — build your network
Tip: TikTok rewards interaction. The more active you are, the more visible you become.
8. Look at Your Stats
Under “Business Suite” → check what content performs best
• Look at watch time and shares — these matter more than likes
• Use that info to do more of what works
Tip: Don’t chase perfection — chase consistency.
What Success Looks Like (for you)
• People DMing you questions
• People recognising you as “the travel person”
• People saying, “I saw your TikTok and thought of you”
Optional (but helpful) Tools
• CapCut: Free, easy video editor (same company as TikTok)
• Canva: For thumbnails or planning your content visually
• Notion/Google Docs: To plan ideas and schedule posts
Need Post Ideas? Try These:
• “3 common travel mistakes I help my clients avoid”
• “Why I love booking Italy in September”
• “Behind the scenes of booking a £10k honeymoon”
• “How to plan a stress-free trip with kids”
• “What you don’t see on Instagram in Santorini”
Final Thoughts:
You don’t need a perfect feed. You just need to start showing up. TikTok is a place to be real, helpful, and human — which is where small agencies shine.
Questions? Need a boost?
Follow @TikTokTravel (official TikTok for travel brands)
