Shining a light: Why celebrating great travel marketing matters (and why The Travel Marketing Awards lead the way)
The vibrant and fasting-moving world of travel relies on marketing to ignite wanderlust, inspire adventures, and ultimately drive bookings. Often the tireless work, creative spark, and strategic brilliance on which the industry relies from its marketers to attract and retain customers can feel like a thankless endeavour. That's why celebrating great travel marketing is not just a pat on the back for those who have been at the coalface making it happen, it's vital for the industry's growth and evolution.
At Llama, we understand the dedication and innovation that fuels successful travel marketing. That's why we're thrilled to see The Travel Marketing Awards (TTMA) standing tall as the pinnacle of recognition in the United Kingdom. These awards, taking place on 9th July 2025, are more than just a glamorous night; they are a crucial platform to acknowledge the exceptional work being done across our sector.
Image: AG Studios
Think about it; travel marketing demands a unique blend of creativity and commercial acumen. It requires marketers to be storytellers, data analysts, digital experts, and brand guardians, all while navigating a dynamic landscape influenced by global events, economic shifts, and ever-changing consumer behaviours. Whether it's a deeply insightful customer-led campaign that truly understands traveller needs, a full 360-degree digital strategy that seamlessly connects with audiences, a ground breaking media execution that captures attention, or a perfectly aligned business and marketing strategy that drives tangible results, the effort behind these successes deserves to be celebrated.
Image: AG studios
TTMA provides that essential recognition. It shines a light not only on the winning brands and agencies but also on the marketers themselves. The individuals who pour their passion and expertise into crafting compelling narratives and effective strategies often work behind the scenes. TTMA offers a well-deserved moment in the spotlight, acknowledging their hard work and the tangible impact they have on the travel industry.
Llama is proud to be deeply involved in TTMA this year, with our very own Heath, Phil, and Andrew lending their expertise as judges. We believe in the importance of supporting initiatives that champion excellence within our field. Furthermore, we're excited to see our friends at TraMP (Travel Marketing Professionals) playing a significant role as sponsors, including the prestigious Creative Trailblazer Award. Their commitment, alongside the dedicated efforts of Dellar Davies, the Chartered Institute of Marketing Travel Group, with the support of 2025 sponsors that include for the first time The Independent, underscores the collective desire to elevate the standards of travel marketing in the UK.
Image: AG Studios
Celebrating success through awards like TTMA fosters a culture of excellence. It inspires teams to push creative boundaries, to strive for greater strategic alignment, and to meticulously measure the impact of their work. By showcasing the best of the best, TTMA sets a benchmark for the entire industry, encouraging continuous improvement and innovation.
So, as we look forward to The Travel Marketing Awards on July 9th, let's remember why these celebrations are so important. They are a vital opportunity to:
Recognise and reward excellence: Acknowledging the outstanding campaigns and the talented marketers behind them.
Uplift and inspire: Boosting morale and motivating individuals within the often-demanding field of travel marketing.
Share best practices: Providing a platform to learn from successful strategies and creative executions.
Foster industry growth: Encouraging innovation and driving higher standards across the travel sector.
Strengthen connections: Bringing together brands, agencies, and marketers to celebrate collective achievements.
Let's raise a virtual glass to the power of great travel marketing and the importance of celebrating its triumphs at The Travel Marketing Awards. Let’s give credit where credit is due, and uplift the incredible talent that helps shape the way we explore the world.
Everyone at Llama looks forward to celebrating with you!
